Premier Planned For 'This Is MY Neligh' Marketing Campaign

What does Neligh look like through the eyes of its residents? You - and everyone in the world - will know thanks to the new "This is MY Neligh" videos.

The Neligh Economic Development Office is planning a premier party on Tuesday, July 22, at its office to celebrate launching the new marketing campaign that features the tagline in YouTube videos using a GoPro camera.

The public is invited to attend the open house from 4 to 6 p.m., watch the videos, enjoy hors d'oeuvres and meet the city's two summer interns, who have been instrumental in developing the marketing concept.

"We're super stoked," Economic Development Director Greg Ptacek said. "We came up with the idea in January, so it's been a long time coming. Some videos, like the track one, was done three months ago and the pool video a month, so we've been hoarding them trying to wait until more were ready."

The videos feature various aspects of life in Neligh from the swimming pool and summer ball to Old Mill Days events, including the bath tub and turtle races.

Ptacek said they videos turned out even better than he envisioned, mostly due to having assistance from two interns this summer. Jessica Remaly and Alyssa Dye, both seniors at the University of Nebraska-Lincoln, have spend a majority of their time filming and editing the videos. 

"We wouldn't be this far this fast with them," Ptacek said. "I may have been able to do a video a month, so it's been very beneficial having them work on the project."

Ptacek said he heard a lot of comments during Old Mill Days from people excited about seeing the videos, which will be available on YouTube, the City of Neligh website and simply by Googling "This is MY Neligh."

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The hope, Ptacek said, is to reach those who are considering a return to Neligh, as well as to foster more community pride with those who already live in or near Neligh.

"We're hoping to go #ruralviral," Ptacek said, referring to how posts are tagged in the social media sites of Twitter and Facebook.

For those who want to help promote life in Neligh, Ptacek asks people to share the videos any way possible, from email to Facebook and Twitter. But remember - use the hashtag - #ThisisMYNeligh.