2021 Social Media - TikTok
As a way to continue our diversified audience, we started utilizing TikTok last year. The videos vary between interesting catches, like a vaulting pole breaking mid jump, to odd news stories, such as a semi full of honey bees breaking down. While we are targeting a younger audience with this social media platform, the engagement is from a variety of ages. It's not uncommon to hear from those in their 60s and 70s talking about one of our TikTok videos.
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